Lijjat Papad Business Model & Journey – From 80 Rupees To 800 Crores

Lijjat Papad - Business Model Featured Image

Any Indian who has been a part of the TV revolution in India from the mid 1990s to the early 2000s probably knows of a little rabbit puppet that goes around distributing tasty discs of “papads” and people gathering and happily singing “Karam Kurram” on the roads. Fun times, apparently. The ad was big for […]