If there is one thing that is almost universally agreed upon in the startup community, it’s the importance of and the need for design thinking. A while back, Ray Wang, wrote an article on TechCrunch about why design thinking is so important for startups. Despite the fact that Ray is a big fan of design thinking, I still found myself slightly confused as to what it really is. (I mean, I’ve heard the term, but I wasn’t exactly sure what it meant.)
“Why did you start writing about design thinking?” is a question we get asked quite a bit by readers, so we thought we’d take some time to explain why we started Growth Insights as a design thinking blog. The main reason is that design thinking is the best method for solving problems I’ve ever come across, and there are few problems that I’m more passionate about solving than in helping businesses push the boundaries of what’s possible.
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